{"title":"Hero Products","description":"","products":[{"product_id":"sea-moss-1","title":"IRETI Ocean Elixir+ Sea Moss Mineral","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan lang=\"EN-US\" style=\"color: #444444;\"\u003e\"Three roots. 92 minerals. One daily ritual.\"\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\"\u003e\u003cspan lang=\"EN-US\"\u003eSea moss, bladderwrack, and burdock root. Three plants from the earth and ocean that have been used in Caribbean, West African, and Indigenous wellness traditions for generations — long before the wellness industry caught up. Together, they form one of the most complete and time-honored mineral and detox trios in natural medicine. IRETI Ocean Elixir puts all three in one daily capsule so you don't have to think about it — you just take it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\"\u003e\u003cspan lang=\"EN-US\"\u003eSea moss delivers up to 92 of the 102 minerals your body is made of, supporting everything from thyroid function and gut health to skin hydration and immune strength. Bladderwrack is a mineral-rich sea vegetable packed with iodine, fucoidan, and trace elements that support your thyroid, metabolism, and joint health — working in harmony with the sea moss rather than duplicating it. Burdock root rounds out the trio as a deep blood purifier and liver supporter, rich in antioxidants that help clear toxins from the inside out — which, not coincidentally, shows up on your skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\"\u003e\u003cspan lang=\"EN-US\"\u003eThis isn't a trend. This is ancestral wellness, bottled with intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eUp to 92 naturally occurring minerals from sea moss\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eBladderwrack supports thyroid function and metabolism\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eBurdock root purifies blood and supports liver detoxification\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003ePromotes clear, hydrated skin from within\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e         \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\"\u003eNo fillers, no artificial additives\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 9.0pt; line-height: 107%; mso-ansi-language: EN-US;\"\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/span\u003e\u003c\/p\u003e","brand":"IRETI","offers":[{"title":"Default Title","offer_id":51385011241255,"sku":"VOX4SEAM","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/1921\/9751\/files\/1778562483687-generated-label-image-0.jpg?v=1778562542"},{"product_id":"kojic-acid-turmeric-soap-1","title":"IRETI Radiance+ Bar Kojic + Turmeric Cleanser","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan lang=\"EN-US\" style=\"color: #444444;\"\u003e“Dark spots don't live here anymore.”\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt;\"\u003eTwo of the most powerful skin-brightening ingredients in the world — in one bar. Kojic acid, derived from fermented fungi, is a proven brightener that works by gently slowing the overproduction of melanin that causes dark spots, hyperpigmentation, and uneven tone. Turmeric, the golden root that's been used in skincare across India and West Africa for centuries, brings its anti-inflammatory and antioxidant power to calm, clarify, and add warmth to the skin.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eIRETI Radiance Bar is not your everyday soap. It's a daily cleansing ritual designed specifically for skin that deals with hyperpigmentation, post-acne marks, and uneven tone. Use it daily. Be consistent. Real skin transformation takes time, but when it happens, it's yours to keep.\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 3.0pt;\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt;\"\u003eKey Benefits:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -18.0pt; margin: 0cm 0cm 4.0pt 36.0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e• Kojic acid targets dark spots and hyperpigmentation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -18.0pt; margin: 0cm 0cm 4.0pt 36.0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e• Turmeric calms inflammation and evens tone\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -18.0pt; margin: 0cm 0cm 4.0pt 36.0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e• Gentle enough for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -18.0pt; margin: 0cm 0cm 4.0pt 36.0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e• No harsh bleaching agents\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -18.0pt; margin: 0cm 0cm 4.0pt 36.0pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 9.0pt; line-height: 107%; mso-ansi-language: EN-US;\"\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/span\u003e\u003c\/p\u003e","brand":"IRETI","offers":[{"title":"Default Title","offer_id":51388344566055,"sku":"TRO0KOTU","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/1921\/9751\/files\/1778648574386-generated-label-image-0.jpg?v=1778648600"},{"product_id":"ireti-crown-elixir-peptide-hair-serum","title":"IRETI Crown Elixir Peptide Hair Serum","description":"\u003cp\u003e\u003cstrong style=\"color: rgb(68, 68, 68);\"\u003e\u003cem\u003e\"Healthy hair doesn't happen by accident.\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour hair has a story and IRETI Crown Elixir helps write the next chapter. It deserves care that matches that significance. IRETI Crown Elixir is a peptide-powered hair growth serum formulated to nourish the scalp, strengthen follicles, and support the kind of healthy, consistent growth that's often disrupted by stress, heat styling, or simply the natural thinning as we age. Peptides are short chains of amino acids that signal to your scalp's cells to increase the production of keratin — the protein your hair is actually made of. Combined with follicle-stimulating and scalp-soothing ingredients, IRETI Crown Elixir works at the root level, not just the surface. Apply it directly to your scalp, section by section, and massage it in. You don't need much. What you need is consistency. Give your crown the attention it's always deserved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Peptides stimulate keratin and follicle activity\u003c\/p\u003e\n\u003cp\u003e• Supports new growth and reduces shedding\u003c\/p\u003e\n\u003cp\u003e• Nourishes and soothes the scalp\u003c\/p\u003e\n\u003cp\u003e• Works on all hair textures and types\u003c\/p\u003e\n\u003cp\u003e• Lightweight — no residue, no buildup\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 9.0pt; line-height: 107%; mso-ansi-language: EN-US;\"\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/span\u003e\u003c\/p\u003e","brand":"IRETI","offers":[{"title":"Default Title","offer_id":51398280216871,"sku":"FMN6PEHA","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/1921\/9751\/files\/1778963184553-generated-label-image-0.jpg?v=1778963196"},{"product_id":"ireti-radiance-vitamin-glow-serum","title":"IRETI Radiance+ Vitamin Glow Serum","description":"\u003cp\u003e\u003cstrong style=\"color: rgb(68, 68, 68);\"\u003e\u003cem\u003e\"Your glow, amplified.\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere's a certain radiance that comes from skin that's truly nourished — not filtered, not highlighted, not edited. Just genuinely healthy, even, luminous skin that reflects the care you put into it. IRETI Radiance+ is our advanced vitamin brightening serum, delivering not three but four skin-transforming vitamins in one lightweight formula — each one chosen because your skin deserves ingredients that actually work.\u003c\/p\u003e\n\u003cp\u003e3-O-Ethyl Ascorbic Acid is a stabilized, advanced form of Vitamin C that goes further than the standard ascorbic acid found in most brightening serums. More stable means more effective — it penetrates deeper, irritates less, and delivers the fade-dark-spots, boost-collagen, lit-from-within results Vitamin C is famous for without the sensitivity that standard formulas can cause. Niacinamide (Vitamin B3) works alongside it to minimize the appearance of enlarged pores, calm redness, and strengthen your skin barrier — the foundation everything else is built on. Panthenol (Provitamin B5) brings deep hydration and skin barrier repair to the formula, reducing inflammation and leaving skin visibly softer and more resilient. Tocopheryl Acetate (Vitamin E) seals everything in with antioxidant protection that shields your skin from the environmental stress of daily life — pollution, sun exposure, and everything in between.\u003c\/p\u003e\n\u003cp\u003eTogether these four vitamins address the most common concerns for melanin-rich skin — uneven tone, hyperpigmentation, enlarged pores, and dullness — in a formula that's sophisticated, gentle, and designed to work with your skin, not against it. Apply every morning under SPF for maximum brightening results.\u003c\/p\u003e\n\u003cp\u003eYour skin has earned this.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli data-list=\"bullet\" class=\"ql-indent-1\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003e3-O-Ethyl Ascorbic Acid — stabilized Vitamin C for deeper, gentler brightening\u003c\/li\u003e\n\u003cli data-list=\"bullet\" class=\"ql-indent-1\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003eFades dark spots and hyperpigmentation without irritation\u003c\/li\u003e\n\u003cli data-list=\"bullet\" class=\"ql-indent-1\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003eNiacinamide (Vitamin B3) minimizes pores and strengthens skin barrier\u003c\/li\u003e\n\u003cli data-list=\"bullet\" class=\"ql-indent-1\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003ePanthenol (Provitamin B5) repairs, hydrates, and reduces inflammation\u003c\/li\u003e\n\u003cli data-list=\"bullet\" class=\"ql-indent-1\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003eTocopheryl Acetate (Vitamin E) protects against environmental damage\u003c\/li\u003e\n\u003cli data-list=\"bullet\" class=\"ql-indent-1\"\u003e\n\u003cspan class=\"ql-ui\"\u003e\u003c\/span\u003eFormulated for rich skin — four vitamins, one serum\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 9.0pt; line-height: 107%; mso-ansi-language: EN-US;\"\u003eThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/span\u003e\u003c\/p\u003e","brand":"IRETI","offers":[{"title":"Default Title","offer_id":51398306201895,"sku":"EVL0VISE","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/1921\/9751\/files\/1778962999691-generated-label-image-0.jpg?v=1778963051"}],"url":"https:\/\/helloireti.com\/collections\/hero-products.oembed","provider":"IRETI","version":"1.0","type":"link"}